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Logofolio

A brand identity is often the first thing people see and the last thing they forget. Over the course of my career, I've had the opportunity to build more than 100 of them — from early-stage startups finding their voice for the first time to established corporate and consumer brands repositioning for a new chapter.

  • Brand identity
  • Logo design

This logofolio is a curated selection of that work. Each mark represents a process: listening to what a business is trying to become, distilling it into something visual, and making sure it holds up at every scale and in every context. Different industries, different audiences, different stories — but the same commitment to craft and strategic intent behind every single one.

About

A brand strategist's own site is the strongest case study he has.

For the better part of a decade, Filipe Sales has helped founders and teams find the sharpest version of what they're trying to say — then make it look inevitable. Strategy and craft come from the same hand, so the thinking survives contact with the real world.

The work spans identity systems, environmental branding, packaging, digital product, and positioning — but the job is always the same: make a point of view impossible to ignore.