Filipe Sales

I design brands that earn their place in the boardroom.

I'm a brand strategist and visual designer with 17+ years working at the intersection of creative direction, brand strategy, and business impact. My career started in agencies and evolved through co-founding one — building it from zero to an awarded advertising agency and leading creative work for national and international clients across six countries.

Today I lead the branding team at Cortex, Brazil's leading AI platform for GTM Intelligence. My work spans strategy and execution — from running the internal team and managing external creatives, to developing brand strategies, leading visual identity projects from scratch, building AI-powered brand tools, and designing the processes that keep everything consistent.

I believe good brand design is a business argument made visually. The best work I've done has always started with a strategic problem and ended with something people remember.