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Work / Cortex Summit

Brand identity — 2026

Cortex
Summit

Event identity for Cortex

  • Creative direction
  • Brand identity
  • Event design system

A new identity for Brazil's largest AI and go-to-market event — rebuilt from the Cortex brand and scaled from a single wordmark to a 1,300-seat theatre.

Cortex Summit key visual: the summit logo and an outlined 26 on a deep purple field, with the headline The largest AI and go-to-market event in Brazil

The context

After two editions, Cortex Summit had become a landmark event for AI and go-to-market leaders in Brazil. But Cortex itself had just been rebranded, and the event no longer spoke the same visual language as the company behind it. The third edition, held at Teatro Santander in São Paulo, needed a new identity that kept the recognition the summit had earned while carrying the new Cortex brand forward.

The challenge

Make the summit unmistakably Cortex without shrinking it into a corporate sub-brand. The audience — tech leaders, C-level executives and practitioners — sees a dozen event identities a year. And the system had to hold up at every scale, from a WhatsApp banner to a theatre-sized LED wall, produced by a small in-house team on a tight runway.

The identity

I led the project from brief to rollout. We kept the Cortex palette but flipped its proportions: deep and vibrant purple became the stage, coral red was reserved for the symbol and the moments that matter, and mint stayed a quiet support. The logo became a typographic lockup, and the year moved out of it into an oversized outlined “26” that works as a graphic texture across every surface. Bebas Neue gave headlines the condensed, poster-like punch of an event. From there the system rolled out to the landing page, social, speaker kits, presentations, credentials, signage, the Cortex stand, merch and the theatre's LED screens.

  • Deep Purple #370947
  • Vibrant Purple #741E91
  • Coral Red #EB4756
  • Mint Teal #71BDA3
  • Warm Gray #E7E5E3
Cortex Summit identity board: the logo, the coral symbol, an outlined network pattern and speaker photos framed by the brand's rounded shapes with the outlined 2026

Typographic lockup, Cortex palette in new proportions, Bebas Neue for headlines and an outlined “26” as the edition's signature texture.

Aftermovie

In motion

Logo reveal for the theatre foyer screens
Close-up of Cortex Summit attendee badges with gradient purple cards and QR codes
Attendees checking in at the purple Cortex Summit registration desk
Theatre entrance with purple totems carrying the Cortex Summit symbol, reflected on a wet floor
Entrance LED totems showing Inteligência Aumentada above the registration area
Corridor wall at the theatre with the Cortex Summit logo, an outlined 26 and the Organizações Aumentadas headline
Host on stage in front of an LED wall showing the Cortex Summit logo and an outlined 26
Main stage LED wall showing the morning program with the speaker lineup
Stage screen presenting the Passaporte activation as a camera operator films
Stage screen presenting the Volvo Experience prize with the host beside it
Audience in the dark theatre facing a stage with an outlined circular graphic and keynote data
Panel of five speakers seated on stage in front of the lineup LED wall
Speaker on stage holding a microphone in front of a mint and white LED backdrop
Pile of purple Cortex Summit lanyards printed with the event logo
Audience in the theatre facing a stage lit with the Cortex Summit logo
Cortex stand with purple walls, neon edges and product screens
Visitor talking to a Cortex team member in front of a product demo screen at the stand
Cortex team members showing a product screen to visitors at the stand

Results

The team called the new identity the event's biggest leap forward — a foundation to evolve in the next edition, not replace.

1,300 Attendees at Teatro Santander, São Paulo
15+ Speakers on stage
3rd Edition — the first under the new Cortex brand
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