More about me

More about me

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Filipe Sales is a Brazilian Brand Strategist and Designer, based in Sorocaba, Brazil.

Former Clown; Former Basketball player; Former Entrepreneur; Former Creative Director; Former Teacher.

Currently helping to build the brand strategy at Cortex. The different actions contributed to bring me enough methodologies and tools to solve problems of large, medium and small companies using Design and Strategy as a driving force. I was part of the initiative to develop the culture of startups and innovation in Jundiaí together with InPulsa, an innovation consultancy. I lecture on brand building and creativity workshops to help companies solve creativity problems. As a founding partner and Creative Director of Urso Propaganda, I executed projects for major brands in Brazil, such as Banco Original, Odontoclinic, Ssangyong and Unimed.

Experience with

  • Brand Strategy
  • Logo Design
  • Visual Design
  • Design Process
  • Creative Direction
  • Creative Strategy
  • Advertising
  • Naming
  • UI/UX

Some of the brands in the world trust me to help them communicate, grow, and connect.


Former Experiences

Senior Brand Designer

Cortex Intelligence - 2021 - Current

Partner | Creative Director | Brand Designer

Urso - 2014 - 2021

Partner & Brand Designer

In-Pulsa - 2014 - 2015

Partner & Art Director

Sótom Comunica - 2010 - 2014

Attraction Attendant

Universal Orlando (Florida - US) - 2009 - 2010

Designer | Motion Designer

Studio Maleta - 2008 - 2009

Previous experiences: Designer at Aliah | Rede Estado | Orion


MBA - New branding Innovation - Rio Branco - 2019 - 2020 (não finalizado)

Publicidade e Propaganda - Anchieta


Strategy Camp Miami Ad School

Hello - Naming The Ugly Lab

Creative Leadership Miami Ad School

Branding. Building Brand Strategies The Ugly Lab

Lince. Leadership and Interpersonal Communication MasterMind

Advanced Brand Management Brandster

Advanced Art Direction ESPM

Project Managment SHARE

You can email me at