Rosana Joias

Rosana Joias

Context

Rosana Joias is one of the jewelry brands in the interior of São Paulo with over 40 years of history and franchises in Jundiaí, Itatiba, Campinas and Limeira.

Challenge

The challenge was to rebrand the Rosana Joias positioning, reorganize the jewelry portfolio and renew the visual identity that would allow the brand to relate with different audiences.

Project deliverables

  • Brand Personality - Attributes & Archetypes
  • Brand photography Guidelines
  • Brand positioning
  • Portfolio Organization
  • New Visual Identity
  • Naming and visual identity of new product lines

My role was to lead the project, diagnose the brand and facilitate workshops for the new positioning and personality.

I led the creation of the brand's positioning, personality and product lines and coordinated the creation of the visual identity and Brand Guide.

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