The project
JetWings is an air taxi brand from the interior of São Paulo.
The challenge was to redesign the brand`s visual identity and create consistency across all touchpoints.
The proposal was to create a symbol that does not completely abandon the previous visual brand, keeping the takeoff of the plane in the symbol.
The project involved the development of the brand`s visual universe, application in the company`s materials, photography for institutional communication, and a new website.
