Omega Alimentação

Omega Alimentação

Context

Omega Food is a company specialized in food solutions for companies and hospitals focused on providing healthy and tasty meals. The company is one of the brands of the JLJ group, with Nutriplus, Omega Alimentação, Labor, SsangYong and VKN.

Challenge

The company was having difficulties in having brand expression within the group and in the market, even though it had a superior product, its brand did not correspond to its business.

Our challenge was to rebrand the positioning, personality and visual identity to create differentiation from the other brands from JLJ portfolio and its competitors.

Project deliverables

  • Diagnosis
  • Trend study
  • Renew Brand Visual Identity
  • Brand positioning
  • Brand Personality - Attributes & Archetypes

My role was to lead the project, diagnose the brand, execute the trend studies and facilitate workshops for the new positioning and personality.

I led the creation of the brand's positioning, personality and product lines and coordinated the creation of the visual identity and Brand Guide.

image
image
image
image
image
image
image
image
image
image
image
image
image
image
image