“The Tale of Fire and History”

“The Tale of Fire and History”

Context

ABSPK - Brazilian Association of Sprinklers, aims to promote the use of sprinklers in the national market. Its function is to promote discussion, as well as implement actions, in order to ensure that every sprinkler system, designed, installed and maintained, in Brazil.

Challenge

Create a digital campaign that raises the issue of fire safety equipment care.

Insight

On September 2, 2018, the National History Museum of Rio de Janeiro, one of the most important in Brazil, suffered a fire that destroyed 90% of its collection. The accident could have been avoided if the museum had a properly installed fire safety system. Other fires in museums and historic buildings in Brazil and around the world occurred because they suffered from the same security problem.

The Idea

We decided to show how fire was important for the development of human beings in history, but it was only possible because we learned to control fire, because if we lose control, it has a high capacity for destruction. We execute film, landing page and content for social media.

I was responsible for the Creative Direction, Script and Design of the campaign

The film made it to the ShortList of the 2019 Recall Awards

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