Finamax is a personal loan and financing brand with over 15 years of experience in physical units throughout the interior of São Paulo.
The brand sought to update itself and enter the digital universe with strength and for that it had to work on its speech, positioning and personality, in addition to creating new fully digital products. Our challenge was to work on brand positioning, personality and visual identity update.
- Brand positioning
- Renew Brand Visual Identity
- Public perception survey
- Brand Personality - Attributes & Archetypes
My role in the project was to perform the diagnosis, facilitate the dynamics with the Finamax teams to discover the positioning, differential, personality, persona and archetypes of the brand. and led the creation of the visual identity and Brand Guide.